Privacy policy
House of Hearts Privacy Policy aims to provide transparency regarding our handling of personal data at various times when you visit shophouseofhearts.com. This Privacy Policy has been updated and clarified in accordance with the terms of the General Data Protection Regulation (Regulation (EU) No 2016/679 of the European Parliament and of the Council, hereinafter referred to as GDPR (General Data Protection Regulation), which came into force on 25 May 2018. This policy is intended to clearly explain the collection, processing and changes to your personal information so that you feel confident in our processing of your personal data.
Personal data
Personal data is any type of information that can be directly or indirectly linked to a living person. Even encrypted data and various types of electronic identities such as IP addresses are personal data if they can be linked to a person. The data controller for the processing of personal data is House of Hearts, org. no. 910205. You have the right to receive information free of charge about what personal data exists about you in our business. If you believe that information about you is incorrect or should be changed, you need to contact us at info@shophouseofhearts.com.
Processing of personal data
Every action that is taken with personal data is processing, regardless of whether it is done automatically or not. Common processing can be classified as storage, registration, collection, deletion, transfer and processing.
Purpose of collecting personal data
House of Hearts works for transparency and follows European law and confidentiality when it comes to handling personal data. When you visit shophouseofhearts.com, we will collect information about you after your consent. The information we collect has various purposes and certain personal data is required for us to be able to fulfill a purchase agreement with you as a customer. If you use or purchase any of our services, register for newsletters, or participate in any of our events, for example via social media or advertisements, some of your information is registered. We may also receive information about you from our partners with whom we have a business relationship. We do not collect any information without your consent. When you visit us, we encourage you to read our cookie policy, which is linked to in the information box when you visit us. With your consent, you can integrate with us and with the help of our technology and partners, we learn what interests you so that you can find what you are looking for faster. When you shop with us, sign up for newsletters or otherwise use the services we provide, we collect information about you in order to provide you with a personalized shopping experience. We retain the information about you only for as long as the purpose of the collection applies. Information may be used for:
· Purchase agreements, invoicing and delivery
· Customer care and future contacts with you
· Market analysis and market information
· Advertising and marketing for us and third parties
· When required by law or in legal proceedings or disputes
· Accounting
Sharing of personal data
When necessary and in order for us to be able to offer our online services, we share your data with companies such as:
· Transport companies (Postnord, DHL)
· Payment solutions (Swedbank Payments)
· Marketing (Facebook, Instagram, Google Analytics, etc.)
· IT services (Companies that handle necessary operation, support and maintenance)
When your personal data is shared with third parties, it is only for purposes that are compatible with the purposes for which we have collected the information (e.g. to be able to fulfill our obligations under the purchase agreement or customize offers based on your interests).
Consumer rights after consent
Right to erasure: You can request that your personal data be erased. Please note that we may have the right to refuse your request if there are legal obligations that prevent us from immediately erasing certain personal data. In some cases, we may also need to ask verification questions to ensure that we are erasing information about the right person.
Right to rectification: You can request that your personal data be corrected if the data is incorrect. Within the scope of the specified purpose, you also have the right to supplement any incomplete personal data.
Right to access: You have the right to retrieve the data that we store about you. You have the right to know what we store, for what purpose and for how long we store this data.
Right to object to certain types of processing: You always have the right to avoid direct marketing and to object to all processing of personal data based on a balancing of interests.
Legitimate interest: Where we use a balancing of interests as a legal basis for a purpose, you have the opportunity to object to the processing. In order to continue processing your personal data after such an objection, we need to be able to demonstrate compelling legitimate grounds for the processing in question which outweigh your interests, rights or freedoms. Otherwise, we may only process the data for the establishment, exercise or defence of legal claims.
Payment
We use Swedbank Pay as a payment partner and they give our customers the opportunity to pay in several ways. Regardless of which way you choose to pay, your information is provided and protected. This is in order to be able to complete a purchase agreement. In the checkout you will find House of Hearts and Swedbank Pay's terms and conditions of purchase to be able to complete the purchase even more safely.
Newsletter
We would like to use e-mail in our communication with you as a customer. By agreeing to your personal data being used for this purpose, you will receive news, VIP sales and fashion news. If you want to unsubscribe from this newsletter in any way, you have the opportunity to do this every time you receive a newsletter by clicking "unsubscribe" at the bottom of the email. You can also contact info@shophouseofhearts.com. When you agree that we save your mobile number for information and marketing purposes, you also have the opportunity to unsubscribe with each mailing. You can also contact us at info@shophouseofhearts.com and we will help you further.
Social media
If you follow or interact with us on any of our pages on third-party social media such as Instagram, the information you provide will also be subject to their personal data management and privacy policies.
Cookies
shophouseofhearts.com and our partners need to collect information about your use of our online services using cookies. These small text files are sent by us to your device so that we can remember you the next time you visit us. Cookies build a picture of your interests and needs and how you use our website. These text files also allow us to ensure that we send you other relevant information in marketing such as offers and online advertising. The cookies that you agree to us using will also be shared with our partners in order to develop our online services and become better at creating the right content. Information we may collect includes your name, home address, email, phone number, IP address, purchase history, search criteria, browser you use when you visit us, how long you stay on the site, location-based data, language, previous purchases and in some cases we may also contact you in the post-purchase phase. Your browser or device allows you to change the settings for the use and scope of cookies.